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An uncompleted order

In history, Qualitywell has never failed to complete an order  but here’s the story of a thermometer .
In 2010, Qualitywell, received an order from an American customer, everything was moving according to plan, material preparation, scheduling production , booking shipment , all was in progress but like a movie, there was a sudden changed of situation, first the printing machine got broken then the director of printing had to go back to his hometown to take care of his sick father for a period of time and at the same time the there was a leakage in the glass. Although these problems could be solved one after the other it will obviously delay the delivery time and the customer insisted on the delivery time, how to handle this situation then, Is canceling the order the only option?

Persuading the customer to cancel order and incur no loss? Audrey personally wrote a letter to the customer explaining the actual situation and also asked him buy the same product in Americathen compare the cost there with that of Qualitywell.