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Our 1% is customers‘ 100%

23 years of professionalism, traveled from North America, Europe toAfrica. Discussing with customers trying to find out the  pains they go through such as fluctuating cost of products, changing quality, unstable marketing staffs and unreliable even bosses. All these just o help customer know what to do.


At the beginning of Qualitywell, there was always a controversy whether its worthy to spend 10times human and material resources to do all system’s improvement for just 1% on quality rate. Sometimes its heard from counterparts that  making replacements for a few unqualified products is just fine.

In terms of sales, Qualitywell isn't a large company. So should it hold on to meager profit margin or pursues quality perfection?

Audrey asked this question to all the employees; Is our 1% possible to be 100% of customer’s next supplier? For example when we  buy a product in factory ,it could be considered as just 1%, so any improvement we do is for 100% not 1%.

Hence, in its first year in the instrument business, Qualitywell began with ISO9001 quality system for the systematic company management to CRM system to ensure systematic customer service.